Launch of a New Brand: CaseSight » { 9th of September, 2008 }

Truth & Soul has been hard at work all this past summer and spring transforming the former Animation Technologies into the shiny and gleamingly new CaseSight, Inc. This included a new name, a new brand identity and marketing collateral, and a new website—all of which we’re proud of. We’ll be uploading samples of the work soon, so stay tuned…!


Newest wisdom:

“Humility is not thinking less of oneself but thinking of ones self less.”

» Unknown


submitted by moly, 7.10.08 @ 9:38pm | visualize it


Random wisdom:

“Humility is not thinking less of oneself but thinking of ones self less.”

» Unknown


submitted by moly, 8 years, 11 months ago | visualize it



Gavin DeGraw: Stripped current feature » Gavin DeGraw: Stripped

why T&S likes him » Here's one you may already be aware of, but we figured it's such a great classic bound to stand the…
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Jamie Lidell is Jim Across the Universe Rose Cousins Dublin Gospel Choir

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We’re just two former big-agency guys who are just tired of the politics and bureaucracy that often get in the way of creativity. We feel there’s a revolution happening in small business and are now focusing our energies on bringing big brand thinking into the small business space.

Though some might think there may be glory lost in entering this new territory, we’re both willing to admit that glory is no longer part of what we crave. We’ve found that it’s been small businesses that have had the courage to take risks with their brands and have been more generous in granting the necessary creative freedom in doing the best work we possibly can for them.

So, here we are: Truth & Soul.

And we’re making a big bet on small business.


John Gonnella » soul proprietor

If John could be compared to any object it would undoubtedly be a Swiss army knife. We can tell you a million stories about his talent, his determined work ethic, and his accomplishments, but all of that will be forgotten when you first meet him. And when you do, you'll wonder how it's possible for this guy to have two kids and no wrinkles. From his wardrobe to his demeanor, John stays on top of trends. And let's face it, in this industry, the last thing you want when looking for a creative shop is someone who thinks Girbaud pants are still cool. We could go on and on, but when you get down to it, all that matters is that John does kick-ass work and laughs with you along the way. Oh yeah, he oil paints too.

View John Gonnella's profile on LinkedIn


Moly Yim » soul proprietor

Moly (pronounced Moe•lee) is a creative warrior. To him work is something he gets to do for fun and gets paid for it. We'd even go as far as saying that he might be in love with his Mac. He hangs out in bookstores, has a band and still buys music offline. But more importantly Moly has an old soul and it shows in every piece of his work. He's got a maddening amount of crazy awards but you'd never know it from his down-to-earth style. He's like that dude from American Beauty who thought that a floating plastic trash bag was beautiful, but not in that creepy sort of way. Believe us, just like his work, he's one of a kind. And no, you're not crazy. There really are guys like this still out there.

View Moly Yim's profile on LinkedIn


We are situated in Boston's swanky South End. Lunch here is always fabulous. We are accessible via public transit on the Silver Line. Our stop is Newton Street. Get driving directions below:

+ Google Maps | + Yahoo Maps | + Mapquest

64 East Brookline St #7
Boston, MA 02118


Some of our favorite haunts around the office include:

  • South End Buttery » Awesome sandwiches » website
  • Flour » Amazing pastries & soups » website
  • Douzo » The best sushi in the city » @ yelp
  • Pad Thai » @ google
  • Equator » website
  • Code 10 » Try their salmon sandwich » @ yelp
  • CafÉ Siraj » Greek and Indian conveniently in one place » @ citysearch
  • Seiyo » Japanese; cool vibe » website
  • South End Formaggio » website

Make sure to check them out while you're in the neighborhood. And no, we are in no way affiliated with them. It's just that we believe in sharing our good fortune with anyone who comes our way.


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